If you’re a long time user of the Horleys Elite Protein Range (ICE Whey, Ripped Factors, Crossfire Protein, Awesome Mass) you’ll have noticed some recent changes.  So aside from the look, what else have we done?  Read on to find out more.


It’s hard to improve on perfection but we think we’ve done it.  The fastest, purest protein available has had minor flavour tweaks – it tasted good before but we think we’ve made it better.  Salted Caramel has been added to the range to replace Strawberry Frost, which has been deleted. 

A major change is that ICE WPI is now a 30g serve, dropping from 36g.  Research shows that the body prefers smaller but regularly spaced amounts of protein and the optimum amount for utilisation, including for muscle building, is between 20-30g per serve.  We don’t believe you should waste protein or money if you don’t have to so have dropped the serve size in line with these findings. 

ICE WPI still delivers the highest amount of protein per serve and the cation exchange whey isolate we use in ICE WPI delivers the highest amount of BCAAs (branched chain amino acids) than comparable products, making it the best for muscle building.


Completely updated for 2018.  RIPPED has always been your best nutritional insurance policy to protect hard earned muscle when restricting calories for fat loss.  We’ve now made it even better with a combination of the rapidly digested proteins, whey isolate and whey concentrate for fast recovery from training.  Casein has been added as it is a slow digesting protein, delivering nutrition to your muscles for longer and providing protection from muscle breakdown.

RIPPED’s ultra-thermogenic matrix is now boosted with green tea, shown to increase fat oxidation and help increase energy expenditure.  In RIPPED you’ll find the highest amount of thermogenics in a protein supplement.


Completely new to the Elite Range, replacing Crossfire Protein.  100% WHEY PLUS is a superior matrix of whey concentrate and whey isolate, making it ideal for fast muscle recovery.

100% WHEY PLUS is boosted with leucine, the key BCAA involved in muscle synthesis and Glutamine, which aids in the prevention of muscle breakdown as well as supporting increases in lean muscle mass and reduction of body fat. 

100% WHEY PLUS is a great product to support any training goal.  Available in three delicious flavours: Chocolate, Vanilla, and Salted Caramel, and two convenient sizes: 1kg and 2.5kg.


You asked, we listened!  More protein, more carbs, more calories, lower sugar.  MASS is your high calorie muscle gainer formulated for super-charged strength and size gains.  Boosted with MCTs, Creatine and Magnesium.

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